Catullan Co is a builder studio.

We explore ideas that are boring, bizarre, or big.

Our Background

Catullan borrows its name from a troublemaking Latin poet who thrived on risk, wit, and rebellion—qualities we keep close in everything we build.

Our Approach

We allow ourselves the pleasure of uncertainty and exploration. We acknowledge the mutability of knowledge and enjoy an adaptive approach to problem solving.We prefer being industry outsiders; it lets us test the counterintuitive ideas that insiders can’t.We build de novo capabilities; these become the accumulated advantages that endure the next business cycle disruption.

Our Projects

We like to explore ideas and build products. Some succeed. Some mutate. Some die. All teach us something.VisitAssist
A phone-based companion that helps people remember, understand, and act on what happened at the doctor’s office—because “what did they say again?” isn’t a care plan.
CareNote
An AI copilot for nursing professionals that automates QAPI and incident documentation, turning after-hours charting into real-time, actionable insights.
Advisorly
An AI-powered SMS concierge for senior living sales teams. Helps families navigate care decisions with empathy and accuracy—because no one wants to talk to a chatbot named "CareBot9000."
Ayla
A voice assistant for older adults with mild cognitive impairment. Ayla listens passively and helps users stay sharp, safe, and socially connected—with reminders, prompts, and memory support.
MDSync
An AI coding assistant that helps Skilled Nursing Facilities optimize PDPM reimbursement by flagging hidden opportunities in nursing documentation.
Stetho
Our latest project: An AI-powered “virtual ride-along” for professional development that helps clinicians build trust, catch bias, and stay human under pressure.
TBD
Up Next: An AI coach that’s like Google Translate for difficult care management conversations — turning fear, resistance, and subtext into conversations that actually work.

Our Knowledge

We're experts in applied AI and marketplace design.We cut our teeth when R Studio on Netezza was cutting-edge, building scalable ML applications long before the hype. Today, we work with the usual suspects including LangChain, FAISS, et al.Our deep experience means we use AI pragmatically, picking tools for reliability, maintainability and cost-effectiveness.Beyond AI, we also deeply understand the dynamics of multi-sided marketplaces.

Our Collaborators

We believe in fostering an inclusive, research-focused environment.Founded by Peter Elbaor, our team is globally distributed, representing a variety of cultures and perspectives. We prioritize working with diverse, early-career professionals, eager to pay forward the mentorship that shaped our own paths.We welcome academic technology transfer and research collaborations to champion the groundbreaking work of scholars and test cutting-edge ideas in real-world settings.